Solutions for the payment industry
Create new revenue streams and fight fraud with real-time data collaboration
New opportunities based on real-time data collaboration
It’s getting harder to stay relevant in the Payment Service Providers industry, where most of the companies compete on margin. At the same time, bigger players bring more value to their merchants and take over the market.
But most providers do not realize they sit on a large amount of data that can be monetized. They have what it takes to offer something beyond the basic payment process.
With Trusted Twin you can leverage your data to:
- Create new offers for merchants: help them serve better ads and target high-intent buyers based on transactional data;
- Improve your fraud prevention system: spot fraudsters in real time and work in an ecosystem with merchants and financial institutions.
Offer targeted marketing (audiences) to merchants
Create custom audiences based on data. Merchants and brands use these audiences to target high intent buyers for specific products and services.
Build an ecosystem based on payment service provider data (and possibly merchant data) that allows to create real-person custom audiences (for example, for customer acquisition) based on unique, collaborative insights.
Allow merchants and brands affected by third-party cookie and mobile ID deprecation to reach high intent audiences with relevant offers and at the right time.
Enable hyper-personalization for merchants
Payment service providers create rich customer profiles based on collaborative data. Merchants and brands use these profiles for hyper-personalization – calculating a product recommendation or custom pricing in real-time.
- Build an ecosystem based on payment service provider and merchant data that allows to create rich customer profiles based on unique, collaborative insights.
- Allow merchants and brands to benefit from hyper-personalization – ability to tailor offers in real-time in response to customer interactions and data.
- Protect privacy and stay compliant by utilizing Privacy Enhancing Technologies (encryption, pseudonymization, redaction, etc.).
Fight payment fraud
Financial institutions and merchants collaborate in real time to detect and prevent fraudulent behavior as it happens.
- Collaborate to match cross-company customer information with third-party transactions, behavioral, or geospatial data.
- Prevent fraud and detect fraudsters in real time – during the payment, not after it already happened.
- Protect privacy and stay compliant by utilizing Privacy Enhancing Technologies (encryption, pseudonymization, redaction, etc.)
Build customer loyalty and collaborate with brands
Payment service providers and retailers build real-time customer profiles. External partners and brands collaborate on these profiles.
Mutual benefits: increased loyalty for merchants and increased targeted reach for brands and external partners.
- Retailers create enriched customer profiles by collaborating on data with Payment Service Providers.
- Retailers improve customer engagement and loyalty by collaborating with external partners.
- Brands gain deeper insights into customer behavior and preferences in real-time.
- Retailers and brands personalize offers and rewards in real-time.
Protect privacy and stay compliant by utilizing Privacy Enhancing Technologies (encryption, pseudonymization, redaction, etc.).